Next generation of legends.

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Where hair artists forge their own legacy.

Beauty school taught you the craft. The salon floor taught you the hustle. But legacy? Legacy has to be built. This is the space where students stop waiting to be discovered and seasoned stylists stop playing small. Where the ones who were made for this — not the ones who just settled for this — come to build a name worth remembering.

Take a look behind the scenes of our DAP intensive.

DAP 4WK intensive Sign Ups Now LIVE

Amazing Transformations

See the incredible before and after results from our customers

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After transformation After

Bre

We did our signature beachy baylage.

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Transformation 2

Another incredible before and after story.

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After transformation After

Transformation 3

Witness the remarkable change in this case.

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After transformation After

Transformation 4

Outstanding results that speak for themselves.

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Transformation 5

A perfect example of what's possible.

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After transformation After

Transformation 6

The final showcase of amazing transformations.

HIGH IMPACT BLONDING AND CUTTING MADE SIMPLE

HIGH IMPACT BLONDING AND CUTTING MADE SIMPLE

$150.00 USD

HIGH IMPACT BLONDING AND CUTTING MADE SIMPLE

$150.00 USD

LEARN THE GAME. CHANGE THE HAIR. FILL YOUR CHAIR.

Intentional EDUCATION

Everything we do starts with why

Made with LOVE

We pour our hearts in what we do.

Growth as an artist

Real people doing GREAT hair.

Developing artisty program

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Made by artists for artists. Master the game.

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Frequently asked questions

What is the return policy?

Our goal is for every customer to be totally satisfied with their purchase. If this isn’t the case, let us know and we’ll do our best to work with you to make it right.

Where are you located?

Swagg House Salon is located at 2002 Jimmy Durante Boulevard, Suite 122, Del Mar, California 92014.

Who is this for?

If you're a beauty school student, a stylist 1–3 years on the floor, or a licensed pro who's done waiting to get "discovered" — DapLife was built for you.

Are there in person events?

Yes. We host in-person events at Swagg House Salon and around the country, with online opportunities launching soon. Stay tuned on Instagram @longhairswagg for the next one.

Do you offer 1:1 Coaching

Yes, we do offer 1:1 coaching. For more information, email reagan@swagghousesalon.com.

New Clients

Returning Clients